Client: Global Poverty Project
Date: 5th October 2015
In 2011, the Global Poverty Project was at a critical startup stage in the UK, on the verge of launching their 1.4 Billion Reasons Campaign. A sudden change in DFID funding policy withdrew the organisation's funding at this critical point. The Gates Foundation, working with Charities Aid Foundation offered to address this gap, but GPP was stuck with the required logframe. ImpactReady stepped in with an offer of pro bono support, the logframe was approved, and fund released. Four years later, in 2015, GPP has brought its presentations and campaigns to thousands of people. Now based in New York, it is pioneering citizen engagement in mobilising pro-development national policies. The organisation has a very small budget available for an evaluation of its global health impacts. ImpactReady guides the team towards a strategic review of it positioning in health. The resulting presentation to the Board takes the conversation to another level and opens up space which the GPP seize on. They secure the Gates Foundation's 2015 'big bet' – a massive surge in support to Global Citizen.